Money to be made at the Bottom of the Pyramid

Money to be made at the Bottom of the Pyramid

So, you folks thought that I am going to write about some jargons from the great management Guru CK Prahalad?

Sorry - This one is straight from the world of our very own local Indian Politicians.

If you really want to learn about how to make money from the Bottom of the Pyramid, watch Times NOW channel over the next couple of days.

• They've just started describing in great detail about how the UP politicians have been siphoning off food grains worth Rs. 35,000/= crores per annum.
• From where? From the allocation made by the Centre for food grains meant for the "Below Poverty Line" families (BPL families).
• How? By "smuggling" it on all kinds of vehicles ranging from two-wheelers to trains to South India, North-East India, for selling the same in the open markets, or, better still, for exporting them to foreign countries.
• The estimated loot, is, apparently, upwards of Rs. 2,00,000/= Crores
• For those of you who are interested in the number of zeroes in this loot, the amount involved is, apparently, upwards of 2000000000000/=. You can count the zeroes on your own. I tried counting, and found it difficult. And gave up.

And all of us thought that we need solid MBAs from Harvard or Wharton or at least IIMA to make money from the Bottom of the Pyramid!

Regards,

N

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