Games FMCG Companies Play
Over a period of time, customers have become much smarter.
- We look for "special offers", discounts, freebies
- We shop at apt discount stores
- We buy certain items at modern outlets and some others at the neighbourhood kirana stores.
- We look at expiry dates, weight vis-a-vis price, etc.
However, FMCG companies employ "even smarter" MBAs. Obviously, they are often one step ahead of both the customer and the regulator. As always.
Recent innovations to "silently con" even the smart customer:
Interesting, indeed!
Wonder what my friend who's into a "Customer Awareness" organisation would have to say about this latest one???
Regards,
N
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