Privacy Concerns - How Companies Learn Your Secrets
Scientific advancement is an amazing subject. Came across the following article:
Apparently, certain retail companies have found the holy grail of marketing promotions: The ability to identify a customer who's probably pregnant and along with the ability to predict the likely date of delivery of the baby. And have started using the data to make special offers, discounts, promos on "baby items", for instance, to these very customers.
While the above is an interesting article at an academic level, it can be a shocker for expectant parents-to-be!
Considering the traditional perception of Indians being wizards in Maths, I'd not be surprised if some of our own Indian retail outlets have started using such "data-generation tools" already.
And, unlike western societies, we don't have adequately strong privacy protection laws. Nor do our customers have an adequate level of awareness about their rights.
Wonder what our young women will feel when they start getting targetted advertisements through email, post, SMS messages, etc. in the weeks before delivery of their baby!
Regards,
N
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