There are ads, ads and more ads - However, some of them are so dumb that one starts wondering whether the ad agencies were paid for the ad by the client or by the client's competitor(s)??
This blog will take a look at some of those ads from time to time. Be warned, however: the order in which one lists / elaborates these ads is no indication of the extent to which those ads are dumb. Here's one such ad:
Take a look at Page 4 of the "Times Life" supplement of Times of India dated June 8, 2008 - There's a rather vague ad supposedly for "The University Collection, Indian Terrain". Despite taking a careful look at the ad, I couldn't fathom head or tail of it.
Among a whole lot of other things, I couldn't understand:
- The communication brief, if any
- The intended meaning of the copy (fortunately, it was at least short - just read "Street lessons"
- How the ad differentiates Indian Terrain from other brands
- The role of the two maces in promoting the product!
- The relevance of the background or the copy to the sub-brand "The University Collection"
If there's someone who happens to be brilliant enough to have understood the above ad, will she / he please elaborate the meaning for the benefit of lesser mortals who read this blog?
Regards,
N
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